Premier Inn Brand All Set For Qatar Launch
Sharon MillerPremier Inn, which is well known all over the UK, is now all set for its Qatar launch. This all comes following a joint venture agreement with regional hospitality specialist Dohaland. The first project announced under this brand new agreement will see the Premier Inn value hotel model transported to Doha Education City.
A brand new 200 room hotel is to be built in this area. It is situated on the outskirts of the city. As many people already know, the area is home to some of the leading educational institutes in the world. Abdul Aziz At Emadi, the Dohaland Chief Executive, said that they believe that there is a current need in the market for quality budget hotels in Doha. This partnership with Premier Inn will address this segment of the market.
He went on to say that the long term strategy at Dohaland Hospitality it to provide people with a very diversified offering. They want to cater to different segments without compromising the quality of their product.
This new venture will be administered by Dohaland, which is already mandated by national authorities to introduce unique hotel brands to Qatar. Premier Inn, which is owned by Whitbread, is the largest hotel group in the UK and presently operates three hotels in the United Arab Emirates.
Premier Inn also just recently opened its first hotel in India last year. The managing director of Premier Inn in the Middle East, Darroch Crawford, said that the offering that they propose will allow them to widened the company’s segment of the market. The company has three hotels already open in Dubai and two more under development in Abu Dhabi.
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Filed under Business & Finance, Hotel Chains, Travel News, World News