It now appears that British Airways has just outlined a five-year plan to improve its products and services. This plan will cost about five billion pounds and should help to raise brand awareness. This new campaign will be seen online, in newspapers, and on TV. It is going to showcase the airline’s great heritage and win back consumer trust.

The airline recently said that this new campaign is going to go beyond brand advertising. The airline is also committing more than five billion pounds to improve consumer products and services. This money will be spent over the course of five years.

The carrier said that this investment will see British Airways consumers benefiting from new aircraft. It will also help bring in a new first-class cabin and some much-needed improvements to Gatwick. Overall, funds will be given out to improve catering and new technologies.

The managing director of brands and consumer experiences at British Airways, Frank van Der Post, said that they are currently working with the cabin crew and listening to their ideas on how things can be improved. Some cabin crew members think that tools like the iPad could allow them to deliver better services to consumers. These iPads could be loaded with consumer-friendly websites and apps. Overall, it could help bring cabin crew’s performance up to a whole new level.

Beyond that, not much more is known about this new campaign from British Airways. As this campaign continues to get underway, more details are sure to be announced. Hopefully, this will help raise brand awareness for the carrier.

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This entry was posted on Thursday, September 22nd, 2011 at 8:04 am and is filed under Travel News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.