It seems that Enterprise Holdings and PSA Peugeot Citroen has announced a big tie up. Apparently, Enterprise has now acquired Citer SA and Spanish Atesa. For those that do not know, these two companies are both rental subsidiaries of the car maker. Although the deal has been agreed on, it is not set in stone just yet. In fact, the deal is still subject to approval from regulators. Either way, most experts say that this deal will not have any problems getting approved and should be done by the end of the year.

For those that do not know, Citer SA has about 30,000 cars. The company serves a number of very popular cities in Spain and France. Both of these areas are key destinations for car rental firms in Europe. PSA Peugeot Citroen has already highlighted the fact that this is a strategic opportunity for Citer. Thanks to this new deal, the company will be able to increase its development and benefit from the leadership of Enterprise.

Pam Nicholson, who is the chief operating officer for Enterprise Holdings said that they have a very strong track record of successfully taking over and integrating other car rental firms in a way that maximizes both parties’ potential. This is something that Enterprise just so happens to be good at. Enterprise plans to use discipline and a careful approach in this new transaction. This worked when the company took over Alamo and National. Thus, there is no reason to believe that it will not work again.

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This entry was posted on Thursday, November 24th, 2011 at 8:46 am and is filed under Travel News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.