The fast food restaurant chain McDonald’s is launching a new advertising campaign in celebration of its 35th anniversary on UK soil, featuring best selling food items like the Big Mac and French Fries which were presented on its original 1974 menu.

The Favourites ad campaign debuts today (October 10) and will feature the line “There’s a McDonald’s for everyone”.

The new ad campaign shows people from different backgrounds visiting one of its outlets at various periods of the day and night and demonstrating how different McDonald’s customers enjoy their experience. 

The campaign will also highlight how the brand has progressed during the last three decades and a half. The restaurant chain claims to have invested heavily into expanding their menu options during the past three years. It also claims to have remodelled outlets, provided free wifi service, solidified its involvement with environmental causes and developed bespoke training for its employees.

The company says such investments have helped the brand achieve record sales and customer numbers. 

The fast food chain’s chief UK and Northern Europe marketing officer Jill McDonald said that several UK customers have expressed a sense of nostalgia about the McDonald’s brand and are quite passionate about the basic menu. He adds that these people remember when they went to the restaurant as kids and have witnessed through their lives how the brand evolved over the years. 

Jim McDonald added that this promotional campaign hones in on the various types of McDonald’s customers, unfolds their experiences and will deliver the message that there is still a personal McDonald’s experience for all.

Authored by Leo Burnett, the TV campaign is being backed by billboard and print advertising. The UK ad campaign will also be echoed in the company’s website As well as its social media channels managed by digital agency Razorfish. 
 

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