Hotels.com Reports Fall of Hotel Prices in Britain
Stewart PerryThe hotel rates in Britain have dropped for the first time since 2004, according to new research conducted by Hotels.com. Figures from the Hotel Price Index show that Britain was the only key country in Europe where the average price for a hotel room significantly dropped, while hoteliers battle to fill vacant rooms amid the financial crisis. From July to September, they reported that room rates declined by 4% to only £97 a night.
Inverness, Scotland saw the sharpest fall in the country, where rates declined by 15% to £94 on average. Aberdeen also saw a sharp fall by 11% to £96. Birmingham, England, however, saw the worst fall of all by 13% to £75 – £66 per night for a room.
David Roche, the President at Hotels.com, said that the decline in rates throughout Britain means there are great deals to take advantage of now, as there are more affordable offers. In cities like Birmingham, Aberdeen, and Inverness, the steep drop in rates is a reflection of hoteliers needing to keep a maximum level of occupancy, he continued, and now luxury accommodations are more affordable.
An exception to the decline in rates is the city of Bath, where prices have actually increased 13% to £142 a night on average, making it the most expensive British city to stay in. London is the second most costly, where rates have only fallen 3% to £116.
North America is feeling the blow as well, with rates falling by 5%. Other declines include: Latin American prices by 1% and Caribbean rates by 4%.
Find out more at: www.hotels.com
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Filed under Hotel Chains, UK News