New studies now show that London has found itself on top of other European hotels in terms of occupancy rates. The quarterly report, which was done by Deloitte, did go on to report some other pretty grim readings. In fact, the average revenue per available room across Europe was down some 19.2 percent over the past quarter. Glasgow and Edinburgh where the only two cities to show any kind of positive occupancy growth.

London, despite its rather high occupancy levels of 79.8 percent, saw a revenue per available room fall by 7.6 percent in the year to September. In the euro zone, hotels saw a revenue per available room fall 16.8 percent as the strength of the euro against Sterling deterred travelers from going to traditional hot spots like France, Italy and Spain.

Out of Europe’s top three holiday destinations that were just talked about, Spain was by far the hardest hit. This was due to a fall in the number of tourists from its major source markets, which are France, Germany, and the UK. Spain has also met intensified competition from countries further east, which does include Egypt, Morocco, Tunisia and Turkey.

Global managing partner of tourism hospitality and leisure at Deloitte, Alex Kyriakidis, said that the past year has been very hard for all of Europe’s hotels. This is most likely due to the economic crisis that has taken its toll on the way that people travel. However, unemployment rates and the H1N1 virus have also kept people from traveling as much. It could still be some time before Europe sees any kind of recovery in the hotel market.

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This entry was posted on Thursday, November 19th, 2009 at 3:16 pm and is filed under Business & Finance, Hotel Chains, Travel News, UK News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.