Balearic Islands Bring In Rafael Nadal
Tennis great Rafael Nadal has been booked to front a promotional campaign in a bid to convince holidaymakers the Balearic Islands are the top choice for sports and events.
The court superstar, who was born on the Balearic, is presently used for a publicity campaign featuring the destination’s traditional offering of beach and sun.
But after experiencing a 12% slide in UK arrivals so far this year, the famous holiday spot wants to diversify their offer.
According to Susanna Sciacovelli, managing director of Balearics Tourist Office, one very important task for the Balearic Islands to perform is to present the destination as a spot where travel is good in all seasons and promoting golf and meetings represent great opportunities to increase the tourist number during the whole year.
Ms Sciacovelli said that more money was being diverted into the tourism industry and been aimed at the Islands promotion specifically focusing on UK visitors, the destination’s largest source market.
The Baleares tourism budget will go towards promotions and campaigns highlighting the spot’s frequent and short air connections from the UK and top quality infrastructure, particularly in terms of golf options and conference facilities.
The poor exchange rate of the pound versus the Euro combined with the recession have created a worrying cocktail for Spain and the Balearics specifically have endured tough times because of it.
Because of the advantageous currency dynamic, non-European destinations such as Turkey, Egypt and Morocco have become increasingly popular with several UK vacationers in the recent past.
Some further destinations are increasingly viewed as to offer incredible value for British holidaymakers. Also, South East Asia, lead by Thailand, has stunning price options despite the larger flight costs.
