Britons turning to internet to book holidays
Abi BrayA recent survey suggests that Britons are increasingly making their holiday arrangement online.
Crashpadder.com, a network of international homestay accommodations, has surveyed more than1,200 people and discovered that a staggering 72% of them are planning to use web-based services to research their vacation options this year, which represents a net increase of 8% in just one year.
Two thirds of the respondents will be booking the various details of their getaway online, an 11% jump over the 2009 numbers.
It also emerged through the industry study that holidays within the Unite Kingdom are enjoying a recent regain in popularity, with 71% of respondents saying they have plans to treat themselves to ‘homegrown’ vacation in the year 2010, an increase from 65% over last year.
According to Crashpadder.com, British consumers are more and more using the internet to book their holidays as a way to take advantage of lower fares and because of its transparency and simplicity.
Crashpadder.com founder Stephen Rapoport told reporters that the internet proves to be a very powerful tool when making expensive purchases such as holidays.
Travel websites as well as other online resources prove customers with hundreds of impartial articles describing locations, airlines, and hotels as well as providing an efficient way to directly compare packages. The internet simply offers a level of transparency not available at traditional travel agencies.
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Filed under Holiday News